Today while getting out on my bike between bouts of rain, I rode past a woman who was balancing on a ladder about 9 feet off the ground trimming some long branches in front of her home. Between her shoulder and ear she held a cell phone and carried on a conversation while stretching toward [...]
Entries Tagged as ‘Efficiency’
November 12, 2009
Marketing the Strength of Efficiency
George Lakoff, a professor of cognitive linguistics at UC Berkeley, has thoroughly investigated how our conceptual system plays a central role in the way we see the world. Take the concept of health; humans strive for good health and good health is rewarded by enabling an individual to obtain insurance. There is status associated with [...]
November 2, 2009
Shaking Off the Low Hanging Fruit
Last week I had an interesting conversation with a college student about renewable energy. She likened our energy choices to purchases we make while waiting in the check-out line at a supermarket. It’s an awkward connection given that an impulse buy is not something you need; but those strategically located products that entice [...]
Lisa Goddard