Category Archives: Efficiency

Efficiency Now… HisLEED

Four months ago I gave birth to a beautiful boy who has changed my life and how I view everything.  Gone are the days of leisurely bike rides and contemplating where sustainability is heading in the built environment.  Now my … Continue reading

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Efficiency Now… A year later

It’s been nearly a year since I sat at this computer and wrote about sustainability.  Efficiency has taken on a whole new meaning for me but before launching into that dialog, let’s recap of the past year. Professionally in an … Continue reading

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Techno-fornication

Today while getting out on my bike between bouts of rain, I rode past a woman who was balancing on a ladder about 9 feet off the ground trimming  some long branches in front of her home. Between her shoulder … Continue reading

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Marketing the Strength of Efficiency

George Lakoff, a professor of cognitive linguistics at UC Berkeley, has thoroughly investigated how our conceptual system plays a central role in the way we see the world.  Take the concept of health; humans strive for good health and good … Continue reading

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Shaking Off the Low Hanging Fruit

Last week I had an interesting conversation with a college student about renewable energy.  She likened our energy choices to purchases we make while waiting in the check-out line at a supermarket.  It’s an awkward connection given that an impulse … Continue reading

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