I’ve spent the last two weeks learning about the affordable housing infrastructure — trying to find a point of entry to implement sustainable retrogrades without disturbing the multifaceted financing structure. I find myself observing a system that has little room for new ideas to penetrate.
An influential professor from my days at Cal described a professional [...]
February 7, 2010
Expert Mindsets Tolerate Sustainability, Part 1
January 24, 2010
Techno-fornication
Today while getting out on my bike between bouts of rain, I rode past a woman who was balancing on a ladder about 9 feet off the ground trimming some long branches in front of her home. Between her shoulder and ear she held a cell phone and carried on a conversation while stretching toward [...]
December 19, 2009
The Action in Copenhagen… More Talking
Walking in the rain on the way to volunteer at my city’s climate action project, I strode warm and dry under my polypropylene and Gortex. I wondered what it would be like to live in a walkable community where our consumer culture feasted on good rain gear and bicycle fenders instead of Xbox’s? The car [...]
November 18, 2009
Money: Still the Biggest Barrier to Entry
This week provides a whirlwind of interesting material. First, I read a fascinating article about China’s position in the sprint toward green, clean energy and technology.
At a Shanghai clean-tech conference the author shared a critical observation: the Chinese business people in attendance arrived early but didn’t stay. It seems China values action more than [...]
November 12, 2009
Marketing the Strength of Efficiency
George Lakoff, a professor of cognitive linguistics at UC Berkeley, has thoroughly investigated how our conceptual system plays a central role in the way we see the world. Take the concept of health; humans strive for good health and good health is rewarded by enabling an individual to obtain insurance. There is status associated with [...]
Lisa Goddard